SEO Audit & Action Plan
If your website is failing to rank well or failing to represent your business in in any way, this SEO audit will reveal why. I will examine your website page by page and create a fully customized, incredibly detailed to-do list of the improvements your site needs.
The Audit & Action Plan is tailored specifically for your business and will break down exactly what can be done to start increasing your visibility and search engine rankings.
Who its for
Business owners who come to me for SEO generally fall into one of two categories
For business owners who need to take a DIY approach due to budgetary concerns, yet are willing to learn what it takes to pursue the search engine rankings they want for their small business. Audit & Action will provide you with a blueprint to help you get started.
For business owners who have a reasonable budget set aside and are hoping to develop a long-term relationship with an SEO. The Audit & Action is a transparent look into the work I would do to improve your search engine visibility.
If you find yourself within the first group, and simply cannot afford to hire an SEO professional to work on your business site to get it into compliance with standard modern SEO practices, but are ready and able to implement the necessary changes on your own, my SEO Audit & Action is for you!
Alternatively, if you've got the budget set aside to begin working with an SEO professional and want a roadmap for what I would be doing to improve your website's search engine visibility, Audit & Action is for you!
How it works
Essentially, how this works is that you're hiring me to perform a one-time, complete SEO audit of your current site.
This is a resolutely detailed document written specifically for your business, revealing where your website needs improvement not only in terms of search engine friendliness but human user-friendliness as well.
If you plan on tackling SEO yourself, this service will provide you with actionable documentation, spelling out what you need to know to begin optimizing your website on your own. Alternatively, if you decide that you'd like to hire me to implement any of the SEO strategies for you, I'd love to discuss that option with you as well!
When auditing your site, I look at your business as a whole, both your short and long-term goals, as well as your timeline and resources, to craft an approach that integrates nicely with your other marketing initiatives. Whether you implement the strategies on your own or with a team, you will have a roadmap to follow going forward.
What you get
The finished audit is delivered as a PDF. I will address areas such as crawl errors, internal linking, sitemap creation, usability, copy, etc. In addition to the findings of the audit, it also includes links out to a wide variety of resources to aid in the implementation of recommended changes.
The Audit & Action plan will document what you can look to accomplish with your SEO strategy and help you focus on being realistic with your goals. The result of this research is a prioritized outline of action steps that you can take to increase your website’s search engine visibility.
Each sub-section of the audit contains the following:
An Analysis which details the findings from our analysis.
The Recommendations which identifies our proposed action items.
- Guidelines which gives specific instructions for implementing the required changes.
The goal of a technical audit is to find out how accessible your site is to search engines and robots. Indexation is the goal! In order for that to happen, you need to make sure that all the technical pieces are in place. This includes:
- Page Exclusions
- Page Inclusions
- URL Redirects
- Duplicate Content
- Broken Links
- Code Validation
- Page Load Time
This aspect of the audit is concerned primarily with the content on the site. Depending on the size of your site, I may go through each page one-by-one. For larger sites, I audit the major content features and analyze the pages with the highest amount of traffic. I then conduct a detailed audit on these pages on the following areas:
- Keyword Focus
- URL Structure
- Title Tags
- Meta Descriptions
- Heading Tags
- Internal Linking and Anchor Text
- Image Optimization
The final phase of the SEO audit is most likely the most significant in terms of SEO value. This area covers backlinks, brand mentions, social media, and external ranking factors. And if your site has been impacted by algorithmic penalties, this will uncover why and how.
This is also an opportunity to size up the competition. I analyze the link profiles of competitor sites ranking at the top of the SERPs in your niche. This will tell you not only what you need to do to rank competitively, but how you can outrank the competition. This section of the audit covers:
- Inbound Followed Links
- Linking Root Domains
- Authority and Trust
- Social Media Mentions and Visibility
- Competitive Link Comparison
*Deliverables will vary based on your business, timeline, goals and resources*
Still have questions?
Can you guarantee that I will get a Top 10 Google Ranking if I follow your advice?
No. I can't stress this enough. In fact, if any SEO promises you a top Google Ranking, you should run the other way! Reputable SEO Consultants or Agencies don't promise guaranteed search engine rankings.
Search engines use complex algorithms (which frequently change) to sort web pages according to relevancy, then ranked by popularity. The fact is that Search Engine Optimizers have no control over these algorithms, and making guarantees about something you cannot control carries inherent ethical problems.
However, I adhere to strict and proven guidelines which have been fruitful in past efforts. So while I can't make you any promises, I do have the know-how and the dedication to provide actionable advice to get the best rankings possible for your website.
How do I get my Audit & Action Plan?
The first step is to fill out the form. Once I receive your information, I will send over an invoice where you can make the payment. You will also be sent a client questionnaire designed to help me understand your business as best as I can. Deliverables will be sent straight to you once the analysis and work has been completed.
How long does it take to receive my SEO Audit & Action plan?
You can expect your SEO Audit to arrive within 10 business days after payment has been received. Yes, payment is required upfront before the work begins.
What does it cost?
Your investment for the Audit & Action depends on site complexity, size and what is covered. A High-Level Search and Technical Audit starts at just $750.
Remember, you're not just getting an audit, you're receiving a fully personalized strategy for SEO implementation moving forward! This audit requires several hours of deep analysis of your website. This is not a one-size fits all automated process.
What types of payment do you accept?
I accept credit cards & bank transfers. A small processing fee will be added to credit card charges & will be noted on the invoice. ACH payments have no additional fees.
What niches do you accept?
I accept many niches, but I do NOT accept websites with any illegal content, products, services or hateful, objectionable or defamatory content aimed at any people of any group, race, gender, sexual orientation or otherwise attacks on any person, business, organization, product or service (also, nothing promoting harm or cruelty to animals, obviously).