On-page SEO is the practice of optimizing individual web pages in order to rank higher in organic search engine results. Higher-ranked pages attract more visitors, more qualified traffic and, see higher conversion rates. Use this SEO Starter Guide to improve your on-page SEO.Read More
Think you can’t fix technical SEO issues in a day? This list identifies common technical SEO problems that are easy to find and relatively quick to fix.Read More
Could your website be scaring off visitors?
It's no secret that Google has been favoring HTTPS sites, but now it seems they are getting serious about SSL. If someone goes to your website and sees a 'Not Secure' warning, you are going to have a lot of people closing the tab.
You can avoid that though! I'm going to explain to you what an SSL certificate does, why your site needs it, and how you can get one.Read More
I feel pretty confident in saying that campaign tagging is one of the most important functionalities in Google Analytics. Not only does this enable you to track where your traffic is coming from, but more importantly, it allows you to see the effectiveness of your campaigns. Are you reaching your target audience in your twitter feed? Have people clicked on your links when you post to Facebook groups?Read More
In the world of internet searches, if your site isn't ranking at the top of SERPs, you might as well be invisible. Hiring an SEO can be critical to increased brand awareness and higher sales. But before you commit, make sure you avoid these common mistakes.Read More
Content marketers know thatbefore you can start driving organic traffic for targeted keywords, you have to first identify them. So after you’ve gone through the keyword research process and have prioritized your target keywords, it’s important to have a keyword strategy to support your efforts.
The most obvious option is to write a blog post, but blogging isn’t the only way to gain organic traffic for keywords. This post is going to talk about 3 other types of content hacks that can be used as part of your keyword strategy.Read More
Google Search Console is an indispensable service that helps site owners monitor and maintain their site's presence in Google Search results. You don't have to be a webmaster to reap the benefits of this free tool. In this post, I'll walk you step-by-step through the Google Search Console setup process.
If you're a Squarespace user, you're probably well aware that their current options for integrating forms to a third party marking automation service is slim pickings. If you are not yet using Squarespace and are wondering whether or not you can integrate your current email service, I'm here to tell you YAS, YOU CAN!
Click through to get the tutorial!Read More
Knowing your audience and managing site visitor data is crucial to the success of your company. Whether you’re running a blog or an e-commerce site, you should be keeping track of who visits your sites and what their behaviors are. Google Analytics gives you a ton of tools to measure these metrics, yet I still see a lot of people setting it and forgetting it.Read More
Google Analytics is a great tool for measuring site performance, but the stats you see could be misleading if you’ve got a bunch of referral spam all up in your business. If mistaken as legitimate site traffic, this spam could screw up your data-driven decision making.
In this post I’ll explain how this spam gets into your stats, why it sucks and of course, show you how you can clean up the junk. You ready?Read More