On-going SEO Process.


Understanding the Client

An initial client intake survey helps me build a better understanding of what I can do for you and your business. This step ensures a willingness on the client's part to share as much as they can about their company so that I can do my best work.



Technical Audit

This is where I check to make sure that the site’s current technical state allows search engine bots to crawl public-facing pages freely is an integral aspect of SEO. I will address areas such as crawl errors, internal linking, sitemap creation, etc. 



Setup Tracking
& Reporting

Installation and customization of Google Analytics and Google Search Console to measure key performance indicators. It's important to track how people find your website and how they interact with it. This data will also measure how successful an SEO campaign is. 



Keyword Research

This step is a critical component for SEO. When done correctly, keyword research provides a road map for both the design and the execution of website development and content creation. 



On-page Optimization

I provide recommendations for structure, content, page titles, meta descriptions, internal linking, duplicate content, etc. for major pages. This phase can vary in cost more so than the other phases, depending on how many pages are being analyzed. Clients can choose to have their own developers implement these recommendations if they so wish, otherwise I'm happy to do so.



Local Search Setup

After making on-page tweaks to your website, I begin the process of registering your business in major local business directories. This phase is an easy way to get trusted domains to link to your business. Includes configuration of Google My Business Page.



Citation Submission & Cleanup

Citations are a key component of the ranking algorithms in Google. Search Engines are ridiculously detail oriented & all about confidence. In order to build confidence with search engines, businesses must ensure a search engine understands exactly who and where they are. When search engines are crawling the web they can – and will – notice even the slightest variations in a business NAP and/or site address. Consistency is crucial.