SEO Strategy

A great SEO strategy will look beyond the typical search engine optimization elements. My strategies leverage competitive intelligence to help your business define your target audiences, develop a unique value proposition, gain from your strengths and capitalize where your competitors fall short. 

This translates into targeted marketing, content, and social strategy aimed at providing what your audiences find most valuable, all of which can inherently help your SEO.

How it works

When I develop a strategy I look at your business as a whole, both your short and long-term goals, as well as your timeline and resources, to craft an approach that integrates nicely with your other marketing initiatives. Whether you implement the strategies on your own or with a team, you will have a roadmap to follow going forward.

What you get

Your strategy is delivered as a PDF is typically broken down as follows:


Audience Analysis

The first step is understanding your target audience, the people to whom you are marketing your product or services to. What do they want? What are their pain points and how can your business meet their needs?

 

Keyword & Competitor Research 

This step is a critical component for SEO. When done correctly, keyword research provides a road map for both the design and the execution of website development and content creation. I also analyze top ranking competitors in your niche from both a linking and a social perspective, to show where you sit in relation to your competitors.

 

Content Strategy

By now we all know that content is king, but if nobody sees your content, it’s all for naught. You’ll receive tips on how to create share-worthy content of the right type and at the right frequency, designed specifically for your industry and business goals.

 

Link Building Outline

This is where we size up the competition. I analyze the link profiles of competitor sites ranking at the top of the SERPs in your niche. This allows us to tell you not only what you need to do to rank competitively, but how you can outrank the competition.

 

Social Media Strategy

I’ll go over which platforms are right for your space and provide you with an outline for your social media efforts, with SEO benefits in mind.

*Deliverables will vary based on your business, timeline, goals and resources*

 

Questions?

Can you guarantee that I will get a Top 10 Google Ranking if I follow your advice?

No. I can't stress this enough. In fact, if any SEO promises you a top Google Ranking, you should run the other way! Reputable SEO Consultants will not promise guaranteed search engine rankings.

Search engines use complex algorithms (which frequently change) to sort web pages according to relevancy, then ranked by popularity. The fact is that Search Engine Optimizers have no control over these algorithms, and making guarantees about something you cannot control carries inherent ethical problems.

However, I adhere to strict and proven guidelines which have been fruitful in past efforts. So while I can't make you any promises, I do have the know-how and the dedication to provide actionable advice to get the best rankings possible for your website.

How do I get my SEO Strategy?

The first step is to contact me. Once I receive your information, I will send over an invoice where you can make the payment. You will also be sent a client questionnaire designed to help me understand your business as best as I can. Deliverables will be sent straight to you once the analysis and work has been completed.

How long does it take to receive my SEO Strategy?

You can expect your SEO Strategy to arrive within 10 business days after payment has been received. If the strategy is being done with an SEO Audit, the entire project will be delivered within 30 days of payment.

What does it cost?

Your investment for the strategy starts at just $1000. If this strategy is being done with an SEO audit, the cost of the strategy is $750. And yes, payment is required upfront before the work begins.

Remember, you're receiving a fully personalized SEO Strategy! No two strategies are the same, and I do not work off of any templates, they are entirely one-off.

What types of payment do you accept?

I accept credit cards & bank transfers. A small processing fee will be added to credit card charges & will be noted on the invoice. ACH payments have no additional fees.

What niches do you accept?

I accept many niches, but I do NOT accept websites with any illegal content, products, services or hateful, objectionable or defamatory content aimed at any people of any group, race, gender, sexual orientation or otherwise attacks on any person, business, organization, product or service (also, nothing promoting harm or cruelty to animals, obviously).